The Thrive Diet is a long-term eating plan that will help you achieve optimal health through stress-busting plant-based whole foods. It’s an easy-to-follow diet that will help you understand why some foods create nutritional stress and how other foods can help eliminate it, giving you a lean body, sharp mind, and everlasting energy.

Fully researched and developed by Brendan Brazier, professional Ironman triathlete, The Thrive Diet features:

- the best whole foods
- a 12-week whole foods meal plan
- over 100 easy-to-make recipes with raw food options that are all wheat-, gluten-, soy-, corn-, refined sugar- and dairy-free, including exercise-specific recipes for pre-workout snacks, energy gels, sport drinks, and recovery foods
- an easy-to-follow exercise plan that compliments The Thrive Diet
- environmental preservation—learn how The Thrive Diet can help

"An authoritative guide to outstanding performance, not just in top-level athletics, but in day-to-day life… A state-of-the-art program for top health."
—Neal Barnard, M.D., President, Physician's Committee for Responsible Medicine

"Brendan Brazier has a knack for simplifying the connection between diet and health. He makes his points clearly, obviously culled from much research."
—Ottawa Citizen

"During my career I've always surrounded myself with people who are the best in their field, whether it's my triathlon coach, an exercise scientist or massage therapist I've always sought the advice and guidance of individuals with a passion for excellence who never compromise. Brendan is simply the best nutritionalist I've found; his knowledge is second to none. I read The Thrive Diet and was enthralled that after reading so many books and meeting with so many experts, Brendan was able to explain his thoughts on nutrition in such a clear and insightful way. My Thrive Diet copy rests alone in the kitchen, tattered pages stained with beet juice and hemp oil. I only hope my competition doesn't read this book until after I'm done competing"
—Simon Whitfield, Olympic gold medalist (triathlon, Sydney 2000)

"Quite possibly the most life-changing book you'll ever read. For maximizing fitness and vitality, The Thrive Diet has no equal."
—Erik Marcus, publisher of Vegan.com

"Filled with powerful information that will forever change the way you address life’s daily speed bumps. You owe it to yourself to listen carefully to Brazier’s advice for controlling the negative stresses of 21st Century living."
—Joseph Connelly, founder and publisher, VegNews Magazine

“The Thrive Diet has revolutionized the way I go about fueling my body and helped push me to a higher level of performance and workout recovery. The guidelines in The Thrive Diet work to help maintain your body's optimal health level whether you're a world-class athlete, a 9 to 5'er or a stay-at-home mom.

Brendan breaks down the technical jargon and gives you an accurate, concise outlook on the way the human body works in high-stress situations and how the right form of diet and exercise can change your life for the better. In this book, Brendan gives you his years of knowledge in diet and athletic achievement in an easy-to-read, fully digestible form. There's no other resource like it out there.”
— Mac Danzig, Ultimate Fighter 6 Champion.

“The Thrive Diet is an inspiring read not just for athletes but for anyone looking for more energy, vibrancy and just to feel and even look better. Brendan legitimizes this way of living with easy to understand research, common sense and most importantly through his own trial and error. This is a great book!”
—Sarma Melngailis, Pure Food and Wine executive chef and co-founder, president and founder of One Lucky Duck, and co-author of Raw Food Real World

“There is only one way to be happy in later life and that is to avoid the degenerative illnesses that inevitably come from eating a standard diet. Brendan Brazier’s Thrive Diet will increase the micronutrient density of your eating style and enable you to live longer, live healthier and thrive.”
—Joel Fuhrman M.D. Bestselling author of Eat To Live and Eat For Health

“Brendan Brazier tells a very important story, one that is vital for the thousands, even millions, of individuals who train for athletics only to unnecessarily harm their body and therefore performance through poor nutrition. The Thrive Diet is a must read.”
—T. Colin Campbell, Ph.D, author of the bestselling The China Study

“The Thrive Diet is a life changing book! The nutritional approach that Brendan has created is amazing, and all backed with powerful facts. If you want to reduce stress, feel great and attain peak performance, get The Thrive Diet! I recommend it to all my athletes, clients and friends”
—Jon Hinds, former strength coach of the LA Clippers, advisor to MLB and NFL teams, founder and owner of Monkey Bar Gymnasium

“During my career that lasted 18 seasons, I now look back and would like to thank all of those who made my route to the top that much easier. They instructed me about the vital role that nutrition plays in an athlete’s lifestyle. The Thrive Diet is packed with invaluable information that can assist anyone at any level. I wish Brendan all the best.”
—Bruny Surin, Olympic gold medalist (4 x 100 meter relay, Atlanta 1996), third-fastest human ever

“Quite simply, The Thrive Diet is the most comprehensive nutrition and lifestyle program we’ve ever seen. In addition, and completely unique to a ‘diet’ book, The Thrive Diet is an ecological sensible one. From an environmental preservation standpoint, The Thrive Diet is unparalleled. Brazier explains in a clear and concise manner how we can all dramatically reduce our carbon footprint simply by shifting our dependants away from energy-intensive animal-based agriculture to one that is plant-based.”
—The G Living Network

“Brazier is proof that you can compete as a vegan. The Thrive Diet is ideal for dieters who want to reduce their carbon footprint and get healthy at the same time.”
—The Library Journal